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Introduction to Two-Dimensional Design: Understanding Form and Function, by John Bowers
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Introduction to Two-Dimensional Design, Second Edition provides a solid foundation in timeless design principles. With the help of more than 200 revealing illustrations, the book explores both the qualitative and quantitative aspects of 2D design, interweaving historical accounts with penetrating analyses of visual principles and issues found in important contemporary examples. This new edition demonstrates how competing approaches to 2D design--including those based on intuition, play, chance, and empirical research--can be used successfully, either alone or in combination.
- Sales Rank: #646205 in Books
- Published on: 2008-06-23
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .35" w x 7.50" l, .89 pounds
- Binding: Paperback
- 160 pages
Review
This is a very nice primer on those issues of two-dimensional design usually addressed in freshman foundation courses. A slim volume, amply illustrated, it succinctly explains the major aspects of formAfter defining terms, the author, a professor of design at Oregon State University, [discusses] why one might want to analyze formhe goes on to describegestalt, semiotic and information theories and the methodology of problem-solving formal questions. In a particularly well-organized chapter, he identifies the components of form and meaning, showing by small illustrations of dots and circles, formal principles of interaction, figure/ground, depth/perspective, equilibrium/asymmetric balance and othersA color section deals with aspects of form and color theory. Introduction to Two-Dimensional Design would not only be a great text for students and teachers of art and design, but the concepts might also come in handy for professionals seeking to solidify their own the! ories and explain or justify design decisions to others. -- Communication Arts, January/February 2000
From the Back Cover
UPDATED FOR TODAY's BUSINESSES —
A PROVEN MODEL FOR ASSESSMENT
AND ONGOING IMPROVEMENT
Using the Project Management Maturity Model, Second Edition is the updated edition of Harold Kerzner's renowned book covering his Project Management Maturity Model (PMMM). In this hands-on book, Kerzner offers a unique, industry-validated tool for helping companies of all sizes assess and improve their progress in integrating project management into every part of their organizations.
Conveniently organized into two sections, this Second Edition begins with an examination of strategic planning principles and the ways they relate to project management. In the second section, PMMM is introduced with in-depth coverage of the five different levels of development for achieving maturity. Easily adaptable benchmarking instruments for measuring an organization's progress along the maturity curve make this a practical guide for any type of company.
Complete with an associated Web site packed with both teaching and learning tools, Using the Project Management Maturity Model, Second Edition helps managers, engineers, project team members, business consultants, and others build a powerful foundation for company improvement and excellence.
About the Author
HAROLD KERZNER, PH.D., Senior Executive Director with International Institute for Learning (IIL), is currently Professor of Systems Management at Baldwin-Wallace College in Ohio and President of Project Management Associates, Inc., a consulting and training firm that conducts seminars for leading U.S. and international corporations. He was a recipient of the Distinguished Alumni Award from the University of Illinois and the 1998 Distinguished Service Award from Utah State University, where he taught engineering and business administration, respectively. The Northeast Ohio Chapter of the Project Management Institute has honored Dr. Kerzner by instituting the Kerzner Award for Project Management Excellence.
Most helpful customer reviews
4 of 5 people found the following review helpful.
Not a Great Textbook
By KERRY LAPREES
I think there is an issue when the most pertinent information is often found in the captions, not in the body of the text. Decent examples, just very light on actual text. The students did not care for it much, either. I hope to use a different book for the Design Fundamentals next semester.
1 of 1 people found the following review helpful.
Required class reading...... good reference if you could find the page numbers quick.
By Holly A. Wright
Required for class. I think it's over designed. Could be good for reference book but it's got a querky layout that slows the hunt. Too cute.
1 of 2 people found the following review helpful.
Informative
By Wilson Haynes
Great information
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